They say that if you put a frog in a pot of room temperature water on the stove, and turn up the heat just one degree per hour, he’ll never notice the change and will stay in the pot until he boils to death. Don’t overanalyze and even try to figure out if it would work. The point is that we as dentists are that boiled frog when it comes to dental practice expenses!
How often do you check to see if you’re still getting the best price when compared to comparable products and services? Answer = almost never! Enter the theory of the boiled frog. Some of your product and service providers have been slowly turning up the heat (quietly raising their prices) year after year… and you never noticed.